Sketch / Wireframe
Womo, a new brand of cologne, aftershave and beauty products for men, wanted us (PG&W) to create an eCommerce which captivates the users' attention with emotional and interesting contents. To meet client's expectations we created the take your time concept. We enhanced the navigation experience by adding a slider to the home page. Thanks to this slider the user can now determine wich content will be displayed: products or lifestyle.
The client wanted the website's look to recall tactile sensations of furniture in his retail stores. We literally created the interface by using wood, steel and glass surfaces. The aim of the design was to give user a positive and welcoming feeling throughout the entire purchasing process.