I’m Lorenzo — a senior product manager & designer with 10+ years on-field experience

Latest work  ·  2018–Today


I started my career as a web designer and developer. I held managerial roles in teams of designers and product managers. Today I am Senior Product Designer in Jet HR, an Italian start-up that helps companies pay and manage staff by eliminating bureaucracy.

My goal has always been to create digital products that are useful to people and, at the same time, socially and economically sustainable. I follow a process that usually starts with identifying customers’ needs and the underlying business opportunity.

Afterwards I focus on creating an MVP to validate initial assumptions. Finally, I manage product development through continuous iterations and evolutions.

Something about me

I enjoy remote working


Professional experience

Jet HR

Senior Product Designer

May 2023–today

Caffeina | Ideas Never Sleep

Head of Product Management

October 2020–April 2023

Caffeina | Ideas Never Sleep

Lead Product Designer

March 2015–September 2020


UX/UI Designer & Developer

May 2011–February 2015

Ethos Creative

Web designer Intern

April 2012–June 2012


Politecnico di Milano

Master’s degree in Communication Design

September 2007-April 2014

Erasmus International Exchange

University of Wales, Newport (UK)

February 2012-July 2012

Things I love to do

Product discovery

Co-creation workshops

Product roadmap

Product design

Design System

Websites and mobile app design

Data analysis

Main clients




BNL-BNP Paribas



Giorgio Armani



Want to create something awesome? Drop me an email.

👋 lorenzo.berte@gmail.com